Position Title: Marketing Manager

Position summary

Medical Alley seeks a creative, organized Marketing Manager who brings both hands-on graphic design skills and strong digital marketing execution. Approximately 50% of this role is dedicated to graphic design and creative production. The remaining 50% focuses on planning and delivering marketing campaigns, managing email and social channels, tracking results, and coordinating marketing commitments that support engagement and revenue.

Working with Partnerships, Policy, Events, Starts, and Communications, this individual turns organizational priorities into clear, compelling marketing materials and coordinated campaigns. Success requires an effective designer who can also manage a defined marketing calendar, maintain brand consistency, and use performance data to improve results.

Graphic design and creative production 65 percent

• Design and produce digital and print assets for Medical Alley programs, events, membership initiatives, policy activities, and partner commitments.

• Create event signage, sponsor recognition materials, presentation graphics, promotional collateral, email graphics, social media assets, and branded sales tools.

• Translate approved messaging and project briefs into clear visual concepts; develop layouts and adapt designs for different channels, formats, and audiences.

• Maintain brand standards and reusable templates; organize source files and final assets so colleagues can use approved materials consistently.

• Manage the production process from initial request through revisions, proofreading, approval, and delivery; coordinate specifications and deadlines with print or other production vendors as needed.

• Check final materials for accurate names, dates, sponsor recognition, brand consistency, legibility, and appropriate digital or print specifications.

Marketing planning and campaign delivery 15 percent

• Maintain the annual marketing calendar and translate approved priorities into coordinated campaign plans, schedules, and deliverables.

• Build, schedule, and distribute email campaigns and social media content supporting events, programs, membership, policy initiatives, and thought leadership.

• Manage Alley News production, including gathering approved content, assembling the newsletter, checking links and formatting, and coordinating timely distribution.

• Manage day-to-day social publishing and community interaction; route substantive policy, media, or sensitive inquiries to the appropriate colleague.

• Use HubSpot and related platforms to maintain campaign workflows and audience targeting; coordinate event promotion and related Swoogo updates with the Events team.

Revenue support and project coordination 10 percent

• Coordinate and deliver marketing components of digital advertising and sponsorship agreements with Partnerships, including asset collection, placement, deadlines, and completion tracking.

• Manage requests, project status, dependencies, and approvals in Asana; confirm project scope, required inputs, and delivery dates with internal partners.

• Flag competing deadlines and capacity constraints to the supervisor early; agree on priorities and adjustments before adding new work.

• Represent Medical Alley at selected meetings and events and coordinate marketing materials needed for those activities.

Performance measurement and improvement 10 percent

• Maintain practical dashboards and report on email engagement, social performance, campaign response, and agreed event or membership conversion measures.

• Analyze performance and test improvements to audience segments, messaging, creative, timing, and content mix.

• Recommend process improvements and reusable assets that reduce production time while maintaining quality.

As part of a cohesive team, you may take on additional tasks that support our mission and shared goals.

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, or a related field.

• At least five years of relevant experience in marketing campaigns, digital communications, and hands-on design and production.

• A portfolio demonstrating strong visual design, layout, typography, brand consistency, and effective digital and print marketing materials.

• Proficiency in Canva and the design tools needed to independently create and prepare finished assets; Adobe Creative Suite experience preferred.

• Experience building email campaigns, managing social channels, and interpreting marketing performance data.

• Strong writing, editing, proofreading, project management, and stakeholder communication skills.

• Ability to manage multiple projects, estimate production needs, clarify priorities, and meet agreed deadlines.

• Experience with HubSpot Marketing or a comparable CRM and email platform; familiarity with Asana and Swoogo strongly preferred.

• Experience supporting associations, nonprofits, healthcare, life sciences, or business-to-business audiences preferred.

Qualifications

• 5–7 years in consultative sales, business development, healthcare innovation, market access, economic development, or related work.

• Documented experience personally owning revenue targets and moving opportunities from prospecting to signed agreements.

• Demonstrated ability to sell complex programs or services to founders, sponsors, and senior executives.

• Experience developing strategic partnerships and managing complex, multi-stakeholder programs or delegations; international experience preferred.

• Strong CRM discipline, forecasting, written proposals, negotiation, and executive communication skills.

• Self-directed, persistent, collaborative, and comfortable being evaluated on measurable sales results.

Position Details:

Category: Full-time, Exempt employee.

This position is in the Twin Cities of Minneapolis-St. Paul, MN. Hybrid schedule with required in-office days on Monday through Thursday with the option to work from home on Friday.

Benefits: Competitive benefits package that includes medical, life and disability coverage with many optional programs, 401k, PTO program plus thirteen paid holidays.

Must have reliable transportation. Flexibility to work weekends or evenings, as required.

Organizational Summary: As the Epicenter of Health Innovation and Care®, Medical Alley serves as a world-class growth engine and a leadership collective dedicated to making a measurable impact on the future of healthcare. As a primary driver of industry transformation, we provide the "creative persistence" required to succeed even when the system resists, acting as the central pulse for over 800 global companies and a thriving startup ecosystem.

We foster collaborations and partnerships that move beyond polite conversation to deliver a collective blueprint for the future. Our unique strength lies in uniting the entire health and life sciences continuum, where we elevate the dialogue from a single industry perspective to a broader impact on public health. By shaping policy at state and federal levels and delivering actionable intelligence, we empower leaders to navigate complex shifts while ensuring that trust remains our bedrock. Our mission-driven approach is centered on a simple, powerful truth: progress is defined by our ability to put the patient’s needs at the center of everything we do. At Medical Alley, we remain steadfast advocates for human connection, ensuring care is accessible to all as we bring innovation to the "last mile". Recognized as a premier workplace by Minnesota Business Magazine and the Minneapolis/St. Paul Business Journal.

Medical Alley is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Reasonable accommodations will be made for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other applicable federal, state, or local laws.

Please note: Medical Alley is not certified with the U.S. Department of Labor for immigration sponsorship.

To apply, submit your resume and a portfolio or links to relevant design work to jobs@medicalalley.org. Please identify your contribution to each sample.