About DataBahn

DataBahn is an AI-powered data pipeline and fabric platform built for enterprise security and IT teams. We help organizations collect, enrich, and route telemetry data in real time, cutting SIEM costs, eliminating fragmented toolchains, and making data AI-ready. We go to market primarily through a partner ecosystem of VARs, technology and alliance partners, and MSSPs, with the majority of revenue flowing through partners.

About the Role

DataBahn goes to market through three partner segments: VARs, technology and alliance partners, and MSSPs. The channel drives the majority of revenue. This role owns the global partner program end-to-end: the relationships with key partners in each segment and the co-marketing programs that generate pipeline. You are DataBahn’s first dedicated partner marketing hire. Your job is what happens with partners in the field: building and managing relationships across all three segments, designing co-marketing programs, activating MDF budgets, and driving measurable pipeline contribution. You will develop partner messaging frameworks, enablement content, and co-brand standards, working with or feeding into Product Marketing as that function grows. You will own regional field activities in EMEA and APJ and cover field marketing in North America directly. You will also define the systems and automation requirements that support the program.

What You Will Own

• Global partner relationships. Own the relationships with key partners across all three segments: VARs, technology and alliance partners, and MSSPs. Each segment has a different GTM motion, different co-marketing needs, and different activation levers. You know the right partners in each segment, keep DataBahn front of mind, and turn relationships into active programs.
• Co-marketing programs and MDF. Design and execute co-marketing programs with partners globally: joint events, co-branded campaigns, partner-funded digital programs, and demand generation activations. Manage MDF allocations, hold partners accountable for their commitments, and build programs partners actually want to activate.
• Partner enablement and activation. Work with Product Marketing to deploy partner enablement materials -- messaging guides, sales tools, use case briefs -- so they get used in the field. Track activation rates by partner and segment, identify where partners are stuck, and close those gaps.
• Partner onboarding and program structure. Build the onboarding process for new partners, define partner tiers and program benefits, and create the structure that makes it easy for partners to engage with DataBahn consistently. This is the operational backbone of the program.
• Field marketing coverage. Work closely with the Field Marketing Managers in EMEA and APJ on field activities that touch partners: joint events, regional activations, and co-marketing programs in market. For North America, where there is no dedicated field marketing hire, you will step in to lead field activities directly.
• GTM Engineer collaboration. Define the requirements for how PartnerStack and HubSpot should work together: what data flows where, how partner referrals and co-marketing activities are attributed, and what workflows support partner onboarding and program administration. The GTM Engineer owns the build; you own what it needs to do and whether it is working.
• Measurement and reporting. Track program performance, pipeline contribution, partner engagement, and ROI by partner segment and program type. Report results to the VP of Marketing and use the data to continuously improve the program mix.

What We Are Looking For

• 5+ years of partner marketing or channel marketing experience in B2B SaaS, with a track record of managing partner relationships directly -- not just running internal programs.
• Hands-on experience with all three partner types: VARs, technology and alliance partners, and MSSPs. You understand how the GTM motion differs across segments and have built programs that reflect those differences.
• Proven experience managing MDF programs and running co-marketing activations that generate pipeline.
• Hands-on with HubSpot or equivalent marketing automation. You can build workflows, track attribution, and report on program performance without waiting for someone else to pull the data.
• Comfortable building from scratch. You have defined a partner program, set up the infrastructure, and run it yourself without a large support team behind you.
• Strong communicator and collaborator. You can represent DataBahn credibly with partners and work effectively across sales, product marketing, and engineering.
• Familiarity with data, security, or infrastructure markets is a plus.

Why DataBahn

The partner ecosystem already drives the majority of DataBahn’s revenue. What the company has not had is a dedicated global partner marketing function. You will build it: own the relationships globally across all three partner segments, design the programs, and have a direct line to the VP of Marketing, a real budget, and full accountability for results.

DataBahn is an equal opportunity employer. We are committed to building a diverse and inclusive team.